Survival: Battle of the Tech Giants

Technology nowadays is transmogrifying rapidly, and the technology companies are determined to match the demand of the smartphone’s consumer market. Gone are the days where the combination of two brands hardware & software providers use to facilitate consumer’s technology requirements.

Smart phones are the first entry level of personalized touch point to the consumer, which enables brands to engage their consumers with technology. The world is entering into the new era of technology, and consumers are expecting to connect multiple devices seamlessly due to influx of IoT connected mobile devices.

Globally, 27.1 billion networked devices will be available by the end of 2021, and 43% of all networked devices will be mobile-connected – stated by Cisco. Around 3.5 connected devices per person are being used by the consumer, and this trend will rise to 9.27 connected devices by 2025.

Industry experts validate that creating a holistic operating system is needed which connects multiple devices seamlessly with the perfect user experience from a single APK, which enhances the productivity and reduces the operational cost for businesses. This operating system should be compatible with all connected devices which are being used in all scenarios of lives. 

Apple has been successfully establishing their close-source ecosystem; however, it has not been enabling the entire range of connected devices with a single IPA.

As we speak, the operating system is the road blocker which does not have the capabilities to synchronize multiple connected devices effortlessly. This is one of the biggest concerns for which the entire technology fraternity has been putting consistent efforts since more than a decade.

Now there are two leading brands which have been working on IoT connected mobile device compatible operating system one by FuchsiaOS (Google) and other by HarmonyOS (Huawei).

Fuchsia was launched in 2016, Zircon based a new Micro-Kernel operating system, previously called Magenta. The company has visioned to overcome the challenge of connecting multiple devices with a single operating system. Fuchsia has been designed to scale any application from an embedded RTOS (real time operating systems) to mobile and desktop devices of all kinds. The company had planned to launch Fuchsia in 2020; however, it’s not launched yet due to an undisclosed reason by Google. The Company is also claiming that all the Android Apps would be compatible with Fuchsia, which also remains to be an incomplete & unclear statement from them.

HarmonyOS is a family operating system developed by Huawei on a micro-kernel based on a distributed operating system. The company envisioned market dynamics in 2016 that IoT devices would be an integral part of a futuristic digital world, and users are required to seamlessly integrate with all aspects of their lives with one (open source) operating system. It is designed for smart devices such as smart phone & TVs, Tablet, PC, Telematics, Watch and other accessories.

As a company strategy, all the Huawei Android phones have been lunched with their embedded User Interface called EMUI. The purpose of implementation of EMUI were in two-folds—first is to provide customized user experience on the Huawei’s Android phones, and second is to shift it’s users behaviour towards Huawei’s very own user Interface, which is a mirror reflection of Harmony OS User Interface; in-turn, this will help the consumer’s transaction from Android base phones to HarmonyOS to be more facile.

Now there are multiple factors which will define which brand will be more successful to maximize their penetration and capture IoT connected market share. According to the RiskIQ, the total number of mobile apps on the planet has now reached a massive 8.93 million in 2020, which is 14% more YOY. 

Google Play has 2.87M Apps available on Google play, covering 32% of the total App market. If Google enables Android App compatible with Fuchsia, it would be a smooth transaction for all Android users to IoT multiple connected devices.

Huawei’s APPGallery has 1.6M App developers working with the company, which is around 18% of the total Apps market; however, according to Risk IQ. The Chinese mobile market now accounts for 40% of global app spending, according to Risk IQ.

Another important factor of IoT connected devices is 5G which is an enabler of providing seamless user experience to the connected devices. Huawei has around 29.2% Global 5G market share which may give some additional benefit to Huawei and “weigh the balance in their favor” to make the battle an equal playing field.

 What could each gargantuan company do to topple the cards in their favor?